How to Exhibit

So, what do you have to do next?

Marketing & PR guide
Technical Manual
The Secrets of Success
ACID - Anti Copying in Design  

Once you have received your unique username and password by email, log on to the online exhibitor manual via the show website and stay up to date with deadlines. Enter your username and password in the exhibitor login box on the right hand side of the page. This will give you access to both the technical manual and the marketing and PR guide.


For username and password queries and all general enquiries, please contact Simone on 020 7921 8406.

Marketing & PR Guide - free pre-show exposure

The sooner you complete the relevant forms within the guide, the sooner we can start to promote your presence.

Important marketing & PR deadlines to remember:

Log on to the Marketing & PR Guide for further options on how to help your company gain maximum exposure.

For all Marketing & PR Guide enquiries, please contact Abi +44 (0)20 7921 8668

Technical Manual - stand build information

The show timetable (available in the online Technical Manual) is very important to ensure that you have enough time to build and dismantle your stand and adhere to stand fitting rules and regulations.

Should you require a technical plan of your stand, please contact the relevant operations contact in the manual.

If you have booked a space only stand, it is important that you allow your stand builder access to the manual so they can order on your behalf or just be able to access the show timetable and see the stand fitting rules and regulations. To attain a read only link, please contact Susan Bradley on +44(0)20 7921 8165

Important stand build deadlines to remember:

Log on and check your show timetable, as dates may vary per show.

For all Technical Manual enquiries, please call CTS on +44 (0)870 429 4370.

The secret of success

Exhibitions work if you do. Use the hints and tips below and the show will work in your favour. Good luck!

Be different.
Be innovative, interesting and involve the audience in your stand. This allows them to interact, experience and engage. Originality rather than design is the key to an effective presence at any event. Try to create an atmosphere that will stimulate all 5 senses and visitors will remember the experience. Whatever you do on the stand should be encouraging word of mouth in the halls.

Set measurable goals.
Exhibitions are incredibly versatile and setting goals will help justify your investment. Think outside the box - source new business, increase penetration within existing accounts and meeting with the press are all solid objectives.

Train your event staff.
Research states that 80% of the success of your stand will be down to the staff. Remember, staff represent your company. Choose those who understand the goals, are willing to work towards them and understand their specific role in achieving them.

Unspoken communication - body language.
Make eye contact, keep your arms by your side, hold a good posture AND remember, you're never fully dressed without a smile.


Attract visitors to your stand.
Get prospective companies thinking about you before the event. Maximise your impact and prime the audience so that they seek you out at the show. Make full use of sales promotion, direct marketing and PR techniques available before, during and after the show. Take advantage of FREE pre-show marketing, download personalised e-invitations to send to all your prospects and customers.


Know your visitor.
Exhibition visitors are serious buyers who have a purpose and want to be treated with attention. A slightly more relaxed approach often works well. With key buyers at your fingertips, ensure you're prepared to tailor your pitch for each type of visitor.


Get qualified leads.
Consider light pens for capturing data about your visitor. It's quicker and more comprehensive than data capturing through business cards. The more information you obtain, the better focused your post-show activity can be.


Earn media coverage.
Keep a good supply of well presented literature in the Media Centre and invite key journalists to visit your stand. This year the Media Centre offers a paperless option. This means that journalists will be downloading documents onto memory sticks so you may prefer to supply
a digital press pack.


Time is precious.
The average visitor has a lot of exhibitors to see, so spend the right amount of time with the right people. Keep your presentations succinct and to the point.


Follow up ruthlessly.
Grade leads that you collect at the show as this will help you plan your follow up tactics. Make  sure you set aside time to follow up on hot leads before they turn cold!


Re-book early.
Make sure you re-book your stand early to ensure you have the space and location you want for the following year.

ACID (Anti Copying In Design) is a trade organisation created to combat the growing threats of plagiarism in the design and creative industries.
ACID is intent on stamping out intellectual property rights abuse by helping its members understand and protect their rights.

KBB, Expotile and HPE have been accredited by ACID. By maintaining a high profile at exhibitions and trade shows, reinforced by the powerful ACID brand of protection, the organisation also functions as a strong deterrent, on-the-spot advice centre and mediation service.