2. One size doesn’t fit all on social
Social media is a fantastic tool for growing your audience, promoting new products and collections, gauging customer needs and much more. However, not every channel is necessarily right for your audience. There are various factors that might urge your audience’s choices and leanings, whether they be towards Facebook, LinkedIn, Twitter, Instagram or elsewhere.
Tapping into the channels that interest your community is a sure way to successful KBB digital marketing. The trick is to research, test and analyse. Look at how your social channels are faring for engagement, test certain types of content across them and analyse the results. Adjust your output accordingly.