5. Get Creative on Social with Collaborations
Social media is your friend, it’s your space to boost brand awareness, share company news, promote new products and generate leads. It can be easy to get stuck in a monotonous cycle of scheduling the same sort of posts, which can cause content fatigue for your followers. Try to organise a few exciting campaigns during the year to pique the interest of your audience. Collaborations, in particular, are a fantastic way to reach new audiences, according to the Roca team.
“Whether it’s with an organisation that serves your industry or a key recognisable figure in the field, make sure that they are relevant to your brand and serve the audience you are trying to communicate with,” Walsh recommends.