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Efficient, innovative & stylish - BORA extractor hoods are a must in every kitchen. We are committed to the principle of simplicity. Our products are easy to understand, easy to plan, easy to install and easy to service. We even follow the principle of simplicity in our market development and internal organisation. BORA is different. We represent differentiation. This relates to not only our products but also our attitude, our communications and our behaviour on the market. We offer surprises – through our products and our marketing: the BORA Truck, the cycling team, the TV adverts – think different. ‘Premium’ at BORA means excellent quality, an eye for detail, outstanding customer benefits and unique design in the relevant range. This definition forms the basis of our positioning. At BORA, premium includes innovation and durability – as manifested by our extended warranty. We are transparent. We are open. We are reliable. When working with our development partners, global distribution partners and employees, we live by the value of reliability as a cornerstone of our relationships. We are dynamic. We develop products, markets and people. Dynamism is part of who we are. We search for and offer opportunities, therefore helping our employees to develop. We are dynamic in every regard – in our energy, our fitness and our search for new challenges. Our commitment to cycling goes perfectly with this dynamism. We have a strong sense of national identity. We are committed to this in everything we do. We are cosmopolitan yet strongly rooted. Our employees and our products are from our region for the world.Our quality and our products are from here. BORA is Made in Germany and Made in Austria. We are committed to this. We are concentrated and focused. We develop cooktop extractors and put all of our energy, curiosity and skills into this business field alone. We are never distracted. We are specialists, not generalists. We develop for a niche, which has become a market in its own right. We are the original. We are the synonym. We are the cooktop extractor.