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The Retailer Club will offer an enhanced level of support to selected premium customers through a variety of in-store solutions, print and online marketing materials and incentive and service packages, with the aim being to help retailers drive sales and increase their turnover. Caryn Clarke, marketing director at British Ceramic Tile explains more about the new offering: British Ceramic Tile is lucky to have been supported by some fantastic independent retailers over the last few years and we felt it was right that we looked for a way of repaying their support. Our new Retailer Club will offer our premium customers an assortment of ways in which we can support them, from discounts on room lot pricing to assistance with marketing including personalised brochures. There will also be a reward scheme, with points earned for every pound spent. “We’re also inviting a select number of club members to partner with us for National Tiling Week. Launching in April this year, we will offer club members further discounts and offers throughout the month surrounding National Tile Week, with our own marketing team heavily promoting it across online channels.” The exclusive Retailer Club will be launching at kbb Birmingham 2016 (6-9 March). Retailer Club members will be able to kick start their membership with bonus points available for visiting the House of British Ceramic Tile stand (D70) at the show. Once signed up to be a club member, retailers will be able to login to a dedicated portal to monitor their points with an added function to help members select how to spend points on a range of gifts and discounts. Visit www.britishceramictile.com or call 01626 831391.