British Ceramic Tile to showcase new collections at kbb

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Working closely with Laura Ashley, British Ceramic Tile has focused on translating iconic Laura Ashley prints into a sophisticated range of floor and wall tiles, which have been added to the existing collection to further extend the appeal of the range   The Heritage Collection combines two of Laura Ashley’s best selling prints – Mr Jones and Wicker, offering a contemporary grey colour palette of graphite and dove grey, while the White Collection includes three families, each featuring a premium range of white decorative wall tiles and coordinating large format floor tiles.   Two new colourways have also been added to the popular Artisan range. Distinctive due to its traditional, handmade feel, Seaspray and Charcoal are the latest colourways and will add to the existing nine colours of Creamware, Amethyst, Duck Egg, Willow, French Grey, White, Pale Biscuit, Eau de Nil and Cobblestone.   Also launching at the show is British Ceramic Tile’s kitchen offer, which brings together existing and new products together into one collection, all designed specifically to work within a kitchen environment. This new collection brings together four ranges under one design umbrella; Impression, Character, Simplicity and Impact will offer kitchen retailers something different, with designs to suit the contemporary, traditional or classic homeowner.   To support the newly expanded Kitchen Range collection, British Ceramic Tile is developing a full suite of merchandising solutions and brochures for kitchen retailers to use in their own showrooms.   Caryn Clarke, marketing director at British Ceramic Tile, says: “We’re thrilled to be exhibiting for our third year at kbb. It has proved to be an invaluable show for the company over the last few years, offering us a unique environment to create strong, long-lasting relationships with retailers, especially those with an appreciation for the best in British design.   “This year we will also be revealing our new retailer club and celebrating the launch of National Tile Week, so we have plenty to share with our customers to help increase sales over this next year.”   Making a return will also be the inspirational House of British Ceramic Tile stand which brings together all of the company’s market-leading collections under one roof. Showcasing the latest additions to British Ceramic Tile’s diverse product portfolio, the stand with illustrate how each collection works in a real room environment. On stand will also be the company’s growing porcelain flooring collection and new glass splashbacks including the latest Ted Baker additions, as well as new HD ranges, all of which launch this year.     For more information please visit www.britishceramictile.com or call 01626 831391.