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Following a busy 3 days, Designscape - the new virtual event from the creative minds behind kbb Birmingham - has come to a close. If you didn’t quite catch our full line up of virtual discussions and insightful symposiums, you still have until the 13th September to log in and enjoy them on-demand.
Specially curated for professionals across retail, the Retail Day featured discussions from industry-leaders and experts as well as neuroscientists, economists, and more, including; Nulty Lighting Founder, Paul Nulty, Circular Economy Specialist, Lynn Wilson, and Founder & Creative Director of Rainlight Studio, Yorgo Lykouria. From the possible shape of the Consumer of the Future, to new opportunities surrounding ‘hybrid shopping destinations’ in retail, Designscape’s expert panels unpicked a diverse spectrum of current industry themes.
To help you decide on where to start, browse our wrap-up of Retail Day’s jam-packed agenda.
Headline Discussion – The Consumer of the Future
Moderator: Elspeth Pridham, Editor, Studio
Speakers: Dr Ash Ranpura, Neuroscientist, Lynn Wilson, Circular Economy Specialist, Ab Rogers, Founder, Ab Rogers Design, Yorgo Lykouria, Founder & Creative Director, Rainlight Studio
World Health Organisation predicts that 68% of the world’s population will live in urban areas by 2050. As we adapt to living in smaller spaces, whilst attempting to keep costs down, how can clever design provide a much-needed lifeline? Alongside the new wave of urbanisation and micro-living, the panel investigate a variety of macro trends across retail that will shape what the consumer of the future looks like. What exactly will their priorities be, how will they want the retail experience to differ from now, and how can these changing demands be satisfied?
“We must ask ourselves: how can we continue to have compact living but not distort quality of life?” – Ab Rogers, Ab Rogers
Hybrid Shopping Destinations
Speaker: Markus Pesendorfer, Lifestyle Studio & Brand Director, Gensler
The last few years have seen huge advancements in retail technology, with consumers and brands embracing omni channels to sell and shop. In the wake of the global pandemic, retailers have reverted to digital-only communications, but will this ‘new normal’ remain or will emerging consumer behaviours demand something entirely different?
“It’s important to build a relationship with the customer and then be there for them, everywhere” - Markus Pesendorfer, Gensler
The Future Of Retail Design
Moderator: Andy Bishop, Creative Director, Informa Design Portfolio
Speakers: Kat Maclennan, Visual Merchandising, Dot to Dot, Rebecca Leathers, Assistant Store Manager, Heal's and Paul Nulty, Founder, Nulty
Looking beyond bricks and mortar, the panel ask what is the purpose of retail spaces aside from selling? While digital channels often take the crown for convenience, bricks and mortar shops have a purpose beyond selling; a sense of gathering, community, and co-creation. Physical retail spaces are becoming more experience driven, with brands enhancing their offerings beyond products.
To keep up with such shifts in customer demand, how can brands enhance their offering beyond product? When operating via digital and non-digital channels, how should a brand approach orchestrating a truly omnichannel strategy? And once this is ironed out, where will the role of the showroom fit in?
“We have to bring the soul of our flagship store to our digital experience...it's about becoming an omnichannel brand.” – Rebecca Leathers, Heal’s
To watch 13+ hours of free-to-access content from across Hospitality, Retail and Residential Days, access expert speaker Q&As, and browse a product directory of over 450 suppliers, make sure to register for Designscape before 13th September.