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For the Diesel Living collection, Diesel and Scavolini, two key proponents of Italian style worldwide, have joined forces to create a kitchen of outstanding modernity in the design and modularity of its units and fittings, yet with materials, treatments and finishes that express all the vintage spirit so central to Diesel’s DNA. Contemporary lifestyle trends are towards smaller and smaller homes, especially in big cities, where the kitchen and living zone often form a single design unit. This means that nowadays the kitchen is no longer just a place where tasks are performed but is also a room for socialising and fun: these two iconic brands have thus set out to create a project where design becomes casual. The Diesel Social Kitchen is an extension of the Diesel philosophy applied to the home collection, entitled “premium Casual Living”, where the kitchen acquires all the verve and energy of a party. The result: a kitchen that combines modernity and comfort, a working area with space for entertaining friends. The perfect fusion of the Diesel lifestyle and Scavolini’s experience, technology and know-how, the Diesel Social Kitchen is a revolutionary product for its sector, featuring different/unusual materials, new but time-worn, with absolutely original colours and shade variations. Scavolini views this as a global project, capable of giving it access to new consumers, especially abroad. The brand’s internationalisation strategy is increasingly involving unique products/concepts that reinterpret the very concept of what a kitchen is all about. Fashion plus design are central to the uniquely stylish Italian manufacturing tradition, on which Scavolini has always built its success, and so the association between these two parallel worlds was immediate. From the stylistic point of view, the project’s character is defined by large sizes and natural, simple materials - aged with special vintage treatments - such as wood, steel and glass, processed together with metal. The doors are in oak, processed to provide a natural, knotted look and feel. Glass doors are also available, with wired glass for an attractive old-fashioned effect. The handles are also key features and are also in used-effect metal - such as the large “American” style handle that gives personality to the refrigerator door. The idea is to provide a kitchen with a lived-in atmosphere, an ironic mix of a vintage soul and details drawn from industry. In terms of its design, the kitchen’s concept is based not only on the modularity of its individual elements but also on separate modules which can be assembled together exactly as required. This aspect of the project is covered by the MISFITS collection, a line of free-standing, non-modular furniture items for use within the kitchen, including carts, tables and cabinets. To get full benefit from the Diesel Social Kitchen, don’t forget to invite lots of friends to spend time there! For Successful Living.