Following a busy few weeks, Designscape’s virtual event platform is now closed. Fortunately, if you didn’t quite catch our full line up of topical virtual discussions, you can still enjoy them on-demand on the Designscape website.
Specially curated for professionals across retail, Designscape’s Retail Day featured discussions from industry-leaders and experts, as well as neuroscientists, economists and more, as they unpicked a diverse spectrum of current industry themes.
In one of Retail Day’s most popular virtual discussions, the panel explored the possibilities of the Future of Retail Design. Looking beyond bricks and mortar, our experts asked ‘what is the purpose of retail spaces aside from selling?’ Though digital channels are clearly becoming increasingly popular, bricks and mortar shops have a purpose beyond selling; a sense of gathering, community, and co-creation. In fact, physical retail spaces are becoming more experience driven ever, with brands making huge efforts to enhance their offerings beyond products alone.
To keep up with such shifts in customer demand, how can brands enhance their offering beyond product? And when operating both digital and non-digital channels, how should a brand approach orchestrating a truly omnichannel strategy? To begin to touch the surface on these questions, we wrapped up our top 3 takeaways on the future of retail design.