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There’s no denying that the internet has affected nearly every aspect of our lives and it continues to be one of the most effective ways to reach new customers and drive sales.
Let’s take a look at the four digital assets for your business needs to stand out, drive engagement, and help you win more customers.
1. Publish a blog that’s worth reading
If your website doesn’t have a blog – get one. It’s not only a great way to get more people to find you on Google, it also positions you as an expert in your field as you provide valuable, educational and relevant content for your audience to enjoy.
A blog consists of more than just posting content, the keywords that you use in your blog titles and within the copy, can play a huge part in driving relevant traffic to your website.
2. Leverage the power of Search Engine Optimisation (SEO)
No matter how good your website looks, if you do not have a strong SEO strategy, potential customers may never find it. SEO is one of the most misunderstood topics in online marketing, and whilst it is critical to understand how the Google algorithm works, it is better to pay more attention to creating unique, insightful, and engaging content for your audience.
Local SEO is also important, especially if you have a business with a brick-and-mortar store, or one that provides a service in a certain locality. Location-based searches, such as:‘kitchen installation company in Chester’ are a major avenue for potential customers.
88% of searches for local businesses on a mobile device either call or visit the business within 24 hours. (Source: Nectafy)
Local SEO can also help your business appear in one of the most coveted spots within search engine results – right at the top:
If you are not fully utilising your Google My Business account, you could be missing out on potential traffic and leads.
3. Establishing a strong social media presence
Facebook advertising is an important way to connect with your audience on the world’s largest social network. The recent changes to Facebook’s algorithm has made it difficult for businesses to connect organically with their audience, making the platform an increasing ‘pay-to-play’ world.
With very specific audience targeting, you can reach your ideal customer with your products and services and measure the effectiveness of the ads.
Facebook adverts is definitely something you should invest in if you want to target the right audience and increase revenue.
4. Start using video
It’s not a wrap quite yet! Not until we’ve talked about video: one of the most popular content forms in the world. And it makes sense; in an impersonal digital world, we’re all craving connection and personality. We want to see and hear people and products in a real-life context.
Google loves it too. According to Forester, a video is 50 times more likely to appear on the first page of search results than a traditional web page.
Social media platforms can’t get enough of it and 90% of consumers claim a video will help them make a purchasing decision. (Source: Social Media Today).
Videos are amazing for getting all sorts of messages out there, including:
- Customer testimonials
- How your product is made
- A tour of your showroom
- How-to guides
- A company showcase video that communicates your Unique Selling Points as a business
A short, engaging video can do a world of difference when it comes to educating people on a particular product and allows you to capture an audience’s attention more so than written content.
So there you have it. The four most critical digital assets your business needs to grow. Now we don’t expect you to be good at everything. That’s where RTD come in. As specialists in helping kitchen and bathroom companies get more leads from their digital assets, we’re confident we can help you too.