Industry Profile: Jason Grinton, UK & Ireland Business Manager, Pronorm


As UK & Ireland Business Manager for renowned German brand Pronorm, Jason Grinton certainly knows a thing or two about the kitchen market. With almost 25 years experience behind him, Jason is truly dedicated to the industry, and is an accomplished and admired name among his peers. Since the aquisition by Dutch firm De Mandemakers in 2011 Pronorm has been positively pushing forwards, and with continued investment from the owners, the future looks bright for this acclaimed brand. We caught up with Jason to find out more about his experiences, and delve into the world of Pronorm ahead of their appearance at this year's  show.

What first drew you into a career in the KBB sector?

I was working as a sales rep for 3M when I saw an advert for a sales manager’s job at Moores International. That was 24 years ago.

Y-Line Kitchen 5 Tier Convoy System

Could you tell us a little about the history of your company?

Pronorm’s headquarters and factory is based in Vlotho, Westphalia, the heartland of the German kitchen furniture manufacturing sector. The company offers an extensive portfolio of door styles, colours and materials, shaped by their trend –oriented, progressive attitude to new product development. Pronorm manufactures and supplies rigid built kitchens with a reputation for designer quality, premium specification materials and individuality.

Pronorm is part of the Dutch-based Mandemakers Group which is the market leader in the Dutch kitchen market as well as being represented in Belgium, the Czech Republic, Poland and Curacao.

If you could describe your work in three words, what would they be?

Stimulating, diverse, satisfying.

What do you think is your key strength?

Being a good communicator.

Who or what is your biggest inspiration?

Sports people always inspire me. I think Andy Murray is a fine example of someone who has determination, self-belief and the ability to handle extreme pressure.

What is your favourite item within your own range?

Without doubt it’s the Y-Line handleless kitchen range because of its superb combination of form and function.

The Y-Line Handleless kitchen in Clay Oak Veneer & Stratus Grey Matt lacquer

The Y-Line Handleless kitchen in Clay Oak Veneer & Stratus Grey Matt lacquer

What is the biggest challenge in your working life?

Dealing with the reality of the recession and being supportive of our dealers to help them through it.

What do you most enjoy about your current role?

My job offers wonderful variety. I am involved with many aspects including new product development, logistics, transport and marketing and working with the dealers to help generate success for them and for Pronorm is incredibly satisfying.

Classic Line Kitchen in Catania Oak Wood Vaneer

What advice can you offer young people just starting out in the KBB world?

This is dynamic sector, so be patient because there is a huge amount to learn and the process is continual. With kitchens, you are creating something every day and having the skills to satisfy people’s lifestyle aspirations is very rewarding.

Where do you go (or where would you like to go) from here?
I intend to see out my working career in this fascinating industry because I enjoy it so much.

Join Pronorm and other exhibitors here at kbb Birmingham.