Industry Profile: Stuart White, Managing Director, Bushboard


Having been with renowned manufacturer Bushboard for almost 35 years, Stuart White is a highly established and respected name within the kbb industry. Having started as a trainee at the tender age of 16, Stuart has worked his way through the ups and downs of the market, and has held the esteemed position as MD of Bushboard since 1998. With the fruits of a year of product innovation and company change coming through just in time for kbb Birmingham 2014, we talk inspirations, future goals, and, of course, golf with this prominent industry figure.

What first drew you into a career in the KBB sector?

It was accidental – I wanted to go to Art College, but my father told me to get a proper job. I joined Bushboard at 16 as a trainee and never escaped.

Could you tell us a little about the history of your company?

The company dates back to the 1930s when it made bushes for the telegram/electronics industry. Bushboard then moved into manufacturing laminated components of every shape and size in the 1950s, ultimately specialising in commercial washrooms and worksurfaces in the 1980s. Today we are completely focused on manufacturing surfaces for kitchens and bathrooms.

If you could describe your work in three words, what would they be?

Varied, challenging, fun.

What do you think is your key strength?

Knowing my many weaknesses - and making sure I’m surrounded by people who don’t share them.

Who or what is your biggest inspiration?

When customers let us know we’re doing the right things.

What is your favourite item within your own range?

We’ve really accelerated our product development programme this year. And as we’re currently in the midst of launching our Nuance Bathroom collection I would highlight the new True Scale Dolce Vita panel, it optimises how far laminate design has come.

What is the biggest challenge in your working life?

Not getting tired of delivering the message before the recipient gets it.

What do you most enjoy about your current role?

The people.

What advice can you offer young people just starting out in the KBB world?

Whatever the budget, everyone wants the best quality and design they can possibly achieve. Remember if it’s everything they can afford it’s a fortune.

Where do you go (or where would you like to go) from here?

The first tee at Augusta National...

Visit Bushboard and many other exhibitors, and register at kbb Birmingham 2016