Laura Ashley Bathroom Collection makes its debut appearance at kbb Birmingham

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laura, ashley, kbb, birmingham We caught up with Laura Ashley Bathroom Collection’s marketing manager Helen Shaw to find out what the brand has in store for kbb Birmingham visitors… 

Tell us a little bit about Laura Ashley Bathroom Collection:

The Laura Ashley Bathroom Collection was created after renowned fashion and homeware brand Laura Ashley joined forces with bathroom industry experts Roper Rhodes. Together we created a stunning collection of sanitaryware, bathroom furniture, taps, mirrors and cabinets that has become synonymous with style and function since its launch in 2014. Products are sold through a network of hand-picked displaying retailers who have a wealth of knowledge about, and passion for, the Laura Ashley Bathroom Collection.

laura, ashley, kbb, birmingham,

Langham furniture is handpainted in Cotton White

What products make up the Laura Ashley Bathroom Collection?

The Laura Ashley Bathroom Collection consists of three ranges of bathroom furniture, sanitaryware and brassware, which are beautifully designed, well considered and full of thoughtful details. Spanning classic and contemporary styles that will never go out of fashion, the products within the collection include furniture hand-painted in soft greys and off white and luxurious touches such as honed marble and granite worktops.

laura, ashley, kbb, birmingham

Marlborough 1000mm freestanding basin unit

What sets Laura Ashley Bathroom Collection apart from some other brands?

Having a designer brand such as the Laura Ashley Bathroom Collection allows us, and our approved retailers, to differentiate our product offering from other bathroom products on the market. When we launched the Laura Ashley Bathroom Collection in 2014, it brought an instantly recognisable high street brand to the bathroom industry. This is fairly unique within the industry, which is traditionally a low brand interest sector. The Laura Ashley brand has a 60-year heritage with strong brand identity, awareness and loyalty. All the products within the Laura Ashley Bathroom Collection are meticulously designed by our team of in-house designers, who work in collaboration with Laura Ashley, and manufactured to the highest standard to ensure they are of the highest quality.

laura, ashley, kbb, birmingham

Laura Ashley Bathroom Collection's Bayswater sanitaryware range

What can visitors expect to see at kbb Birmingham?

You’ll have to wait and see! For many people, it’ll be the first time they’ve had the opportunity to see the products that make up the Laura Ashley Bathroom Collection in the flesh so we’ll be giving visitors a chance to see the quality of the products for themselves. And, without giving too much away, we’ll also be giving visitors a preview of some stunning new Laura Ashley Bathroom Collection products.

laura, ashley, kbb, birmingham

Artisan 800mm washstand and tallboy 

Join Laura Ashley and other exhibitors here at kbb Birmingham 2016