Leading kitchen, bathroom and bedroom manufacturer the Mereway Group has launched a major charity initiative to mark 30 successful years in business. Staff at the Tyseley based office and factory are aiming to raise at least £ 30,000 from a series of charity events throughout the year. The company is supporting four main charities that will receive the bulk of the funds raised, with another list of local charities selected by staff all to receive a donation. The four charities that will benefit are Acorns, The Birmingham Children's Hospital Charity, Help for Heroes and Helping Harry Help Others. A full schedule of events and activities are available to staff from dress down days to abseiling and sky diving.

This is a celebration for everyone in the company so we wanted to give staff as wide a range of opportunities as possible; says sales and marketing director Graham Jones. We have runs from just 5k to the Great Birmingham half marathon, a number of Tough Mudders, golf and cycling, available in locations from Dumfries to Essex.We are hoping that many of our partners and retailers will also get involved with events in their region and help us reach our target. The events start in March with a 150ft abseil at One Snow Hill with Birmingham Children's Hospital Charity and finish with a Santa run with Acorns in December. Mereway was founded in 1986 by Len Norris and his two sons, Bob and Richard, producing kitchen carcasses for independent retailers in a small 2000 sq. ft. warehouse in Birmingham. Today the £ 25m plus turnover company is recognised for its continual innovation and quality of design and service. They currently employ over 260 people in four production sites. Details of the planned activities can be found on the Just Giving page, where donations can also be made,