Success of built-in appliance specialist


Kbb Birmingham exhibitor  Caple sales director Danny Lay explains how the built-in appliance specialist continues to go from strength to strength...

How did the Caple brand come about?

Around 20 years ago, we came up with the idea to create a brand and product range, which has since grown to feature more than 200 appliances, an extensive portfolio of sinks and taps and a smart kitchen furniture collection. We market Caple through various avenues from independent kitchen specialists to multiples. We have a strong bond with independent kitchen retailers, some of whom joined us when we started as a company, and continue our strong ties with multiple retailers, as we have a good understanding of both markets.

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What does the Caple brand have to offer the kitchen appliance market?

We can offer complete appliance collections at affordable prices, which we supply with over 200 models available. From laundry and refrigeration to combination steam ovens, hobs and extractors, each appliance is kitted out with the latest features and functions to make life easier for the homeowner who can pick up everything they need in one purchase.

The latest eco-friendly appliances at Caple provide fantastic energy savings, which allows users to reduce their household bills and lower their carbon footprint. At Caple, our offering ranges from half-loads in washing machines to rapid washes in dishwashers with very low water consumption.

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What sets Caple apart from some other brands?

We can launch products, which aren’t mass-market and offer these to trade. These are distinctive and unusual products, which include our C950i induction hob – this model allows four completely separate zones, which aren’t connected to one another, with a control panel. The user can place them in whatever pattern they require on a work surface, from a line to an arc, making this product incredibly versatile. We not only respond to trends in the market but tend to lead the way – for example our 45cm ovens offering matches the 60cm models in terms of functionality such as our steam oven with fan oven and grill.

What are your plans for kbb Birmingham?

That would be telling, but I can reveal that we have more than one stand at kbb Birmingham and we can guarantee some exciting new launches for visitors, which is what this show is all about – we’re looking forward to seeing familiar faces and are always open to meeting new people within the industry, too.

Join Caple plus many other brands and kbb Birmingham and register now