UK consumers become more knowledgeable about materials and design


In our final look at AMA Research's trend reports, we look at the most notable points in the Kitchen furniture study:

A key trend in the kitchen market is the consumers increased knowledge and willingness to shop around. Purchasing decisions are increasingly based on door and drawer styles, colour and materials, in addition to price.

Design features, such as curved cabinetry, soft-closing drawers, open display shelving, as well as sophisticated lighting and space for additional electrical appliances are increasing in popularity. 

The UK domestic kitchen furniture market has grown steadily in recent years, particularly in 2015/2016 with value growth reaching 5% per annum. Replacement sales account for almost 80% of sales, however the market is also heavily influenced by new housebuilding levels and general economic factors.

Fitted and non-fitted furniture are the two main furniture types that make up the market. Fitted furniture is the standard, and makes up the majority share - the reason fitted furniture is generally preferred is that it makes a better use of space.

AMA Research

It is estimated that furniture itself accounts for almost 80% of this market in terms of value. The shares have been static in recent years, although worktops had gained market share before the recession, driven by the trend towards higher value products.

The role of the kitchen has changed in many homes, becoming a social hub, a place for entertaining as well as cooking. This has led to higher demand for more design oriented products, in combination with the functionality required of a kitchen.

With the rise of 4G homes, an increasing number of manufacturers are offering units to suit the needs of elderly or infirm customers - this trend is likely to continue as the proportion of the UK population in older age groups increases.

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