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Informa has appointed Wildwood as its new PR agency for kbb Birmingham, Europe's largest dedicated kitchens, bedrooms and bathrooms exhibition. kbb Birmingham is a biennial event and returns to the NEC from 1-4 March 2020, featuring 400 exhibiting brands to an expected audience of over 16,000 visitors. The event attracts senior decision makers from across the retail and contract sector and offers manufacturers a key product launch platform to the industry.
Wildwood’s PR campaign will focus on targeting kbb Birmingham’s core audience of retailers, designers, architects, installers and developers. The team will highlight exhibitor product launches, technological advances in the sector and promote the much-anticipated Innovation Awards sponsored by BLUM, which showcases the very latest designs from across the KBB sector.
“We are thrilled to be working with Informa to help promote the biggest, most established industry gathering in the KBB sector,” says Jeff Hayward, Director, Wildwood PR. “Wildwood enjoys great relationships in the KBB space and many years of experience within the market and with trade show clients, making this partnership a natural fit. We are looking forward to working with the Informa team to make kbb Birmingham a huge success."
Mark Gordon, Brand Director, kbb, comments;
“kbb Birmingham is delighted to welcome Wildwood PR to the team. As a show we are committed to delivering our best ever event in 2020 to ensure we give our industry the platform it so thoroughly deserves. We are certain that working with such a respected company as Wildwood PR will help us achieve this goal.”