A world of innovation for a world of change

Category: 

KBB

Kbb Birmingham is returning this March with 32 years of history as the largest and most established kitchen, bedroom and bathroom event. Following the success of last year’s theme - Future, kbb has continued to forecast forthcoming trends  andchallenges facing the UK kbb community, identified by our partner, AMA research.

Promising to offer our biggest show yet, kbb Birmingham will manifest the four trends and challenges in each feature across the show, providing innovation, inspiration and insight to help businesses grow in a world of change through the conference topics, Innovation Awards and a range of industry room-sets. Our four trends are:

  1. Society: Evolving customer behaviours alter the meaning of lifestyle design, e.g. DIY conscious early adopters outsource cutting edge design and smart space innovations fuelling the installer skills shortage
     
  2. Smart technology: Be it future or fad, ‘smart’ is creating new possibilities for those on both sides of the debate, e.g. virtual reality transforms showroom buying behaviours and voice recognition modifies our use of space, whilst reactionaries revert to traditional kitchen and bathroom design
     
  3. Disruption as opportunity: ‘Disruptors’ change the construction landscape, heralding new design opportunities, e.g. uncertainty surrounding Brexit stimulates house price stagnation driving a growing refurbishment market fuelled by mature, equity-rich homeowners undertaking big ticket kitchen and bathroom projects
     
  4. Materiality: UK consumers demand higher quality products and materials, e.g. worktops continue to dominate the kitchen furniture market driving innovation and diversification in the surfaces sector

Join the conversation with 16,000 industry buyers on 4th – 7th March, by registering here