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BMA Talks 

If you are in the bathroom sector and looking to gain valuable insights from industry leaders, be sure to stop by stand E75 where BMA will be hosting a series of talks. Topics at this week's show vary from bathroom design and trends to the latest innovations. 

2024 BMA Seminar Programme

How can better bathrooms lead to better health and well-being? 

Time : March 4th,  10.30-12.00pm

Chair: Tom Reynolds, CEO, BMA


Kevin Wellman, Chief Executive Officer, CIPHE

Natalie Paley, Sales & Marketing Director, Sycamore LED

Nicola Friel, Showroom Manager, VitrA London.

What are the emerging bathroom trends in 2024?

Time: March 4th, 14.00-15.30pm

Chair: Tom Reynolds, CEO, BMA


Hayley Robson, Creative Director, Day True

Nigel Palmer, Marketing Communications EMEAA, House of Rohl

Sofia Charalambous, co-founder, Origins Living

What innovations are coming forward for the bathroom? 

Time: March 5th, 10.30-12.00pm

Chair: Tom Reynolds, CEO, BMA


  • Morten Warren, CEO, Zuma
  • Peter Davis, Product and Marketing Director, Geberit
  • Monty Ravenscroft, founder and inventor, Hidealoo
  • Alex Hyslop, Associate Marketing Director, Kohler Mira

What makes an award-winning bathroom design?

Time: March 5th, 14.00-15.30pm

Chair: Tom Reynolds, CEO, BMA


  • Andrew Davies, Managing Editor, kbbreview
  • Gurnaam Sharma, Senior Designer, Ripples, Solihull
  • Angelika Kotarska, owner, Angelic Bathrooms Limited
  • Monty Ravenscroft, Founder and Inventor, Hidealoo

The importance of testing for approvals and product design

Time : March 6th,  10.30-11.00

The importance of testing for approvals and product design. Ben Capewell and Dave Mumford of R-TECH Materials will discuss this critical aspect of the approvals process.

Behind the Bathroom Door Research

Time: March 6th, 11.00-11:30

Chair: Jane Blakeborough, Research Manager, Bathroom Manufacturers Association

Jane Blakeborough, BMA Research Manager, provides an overview of the latest household behavioural research, investigating bathroom habits and routines, particularly concerning water usage.

Jane founded Trend-Monitor over a decade ago after realising the need for home improvement brands to understand how people use their homes. Today, Trend-Monitor is trusted by some of the biggest names in the industry, and Jane is highly sought-after for her insights into consumer behaviour, regularly advising manufacturers, trade associations, the press and supporting organisations.

In 2023, Jane took on the role of Research Manager at the BMA. Here she delivers insights to members across a wide range of topics. With a background in FMCG marketing, Jane's curiosity about what makes people tick knows no bounds - which makes her one of the most insightful minds in home improvement research for both the BMA and Trend-Monitor.

Thirty-under-Thirty Awards

Time: March 6th, 11:30-12:00

Chair: Tom Reynolds, Chief Executive, Bathroom Manufacturers Association

Tom Reynolds, Chief Executive of the BMA, explains the thirty-under-thirty inaugural awards for BMA members, designed to recognise and celebrate the outstanding achievements of young professionals within the UK’s thriving bathroom manufacturing sector.

Tom Reynolds is Chief Executive of the Bathroom Manufacturers Association (BMA), a trade body representing companies that supply the majority of the UK’s bathroom fixtures and fittings. The association focuses heavily on product compliance and all aspects of sustainability. In addition to leading the BMA, Tom is Chair of the UK Trade Association Forum’s Public Affairs Group (PUBCOM), a board member of the Construction Products Association, and a Vice-President of the European Taps and Valves Association (CEIR).

Before joining the BMA in 2019, Tom was the Commercial & Public Affairs Director at the British Ceramic Confederation, where he had a particular interest in international trade policy. Prior to entering the world of trade associations, Tom worked as a journalist and producer in trade media and started his career as a parliamentary aide. He is an alumnus of Keele University, holding an honours degree in Law and Politics and an MRes in Environmental Politics. 

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