kbb Birmingham is part of the Informa Markets Division of Informa PLC


Sustainability At kbb Birmingham

At kbb Birmingham, our focus is on promoting sustainability and working collaboratively with our exhibitors, partners, and community to lead the way in driving positive change.

Sustainability guides our decisions, events, and daily operations. We evolve through insight, innovation, and collaboration, aiming for a positive impact on communities and industries.

We are committed to implementing sustainable practices and making a meaningful impact on our environment.

Better Stands Initiative

Better Stands is our landmark campaign to reduce the waste that stands and booths at exhibitions can create. We are working with customers to phase out all disposable stands at our EMEA events by 2024.

Plus, we are looking to expand this initiative to other regions and by co-ordinating with our peers and partners in the industry.

Better Stands also shows how sustainable business can be better business too. Reusable structures not only reduce waste but they can reduce the time it takes to construct and take down stands, reduce the cost of design and construction and allow for investment in higher quality and more successful stands.

Carbon Mitigation

Our aim:
is to reduce the carbon impact of our events by 11.4% by 2020. By doing this we reduce our contribution to climate change and its effects.

What we are doing:

  • Switching to LED lights for all of our shell scheme, reducing the energy use of each bulb by 80%.
  • Switching to recycled paper for all of our printing as this reduces its carbon impact by 28%.

Sustainability Is Top of Our Agenda

Our aim:
is to engage everyone involved in our events with both what we are doing, and what they can do to increase the sustainability as a community.

What we are doing:

  • Making sure our stakeholders are aware of our initatives and are promoting them.
  • Shouting about sustainable practices across our social media and on our blog, giving tips to our community and shining a light on eco-friendly brands.

Waste Management & Reducing Printing

Our aim:
is for everything to be either reused or recycled at the end of the show, therefore reducing both the amount of resources we use and the waste we create.

What we are doing:

  • All of our signage and carpet is recycled.
  • We carefully design our feature areas so that they create minimal waste.
  • We've cut down on our printed show materials, moving to digital badges and show information being housed in our exclusive app.

Community & Charitable Giving

Our aim:
is for all of our events to have an industry relevant charity partner, so that we support our community and ensure that our events have a positive legacy.

What we are doing:

  • Last year Informa¬†supported over 50 different charities.
  • By supporting our charity partners with our business resources, skills, and by raising money, we donated over ¬£623,000.
  • Partnering with The Used Kitchen Company each year to make recycling of stands easier for our exhibitors.


Our aim:
is to look at the economic, environmental and social aspect of all of our purchases, to ensure the products and services we use help us achieve a sustainable event.

What we are doing:

  • Sustainability requirements are incorporated into all of our tenders and contracts.
  • We are switching to sustainable materials, such as our signage which is made out of renewable materials.

Health & Safety

Our aim:
is to ensure the safety of all onsite through implementing best practice health and safety processes.

What we are doing:

  • Leading the events industry in the implementation of health and safety.

Work with us to Create a More Sustainable Event

If you would like to work with us on the sustainability of our event or have any questions please contact us.